Ever since it was founded in 1932, the LEGO Toy Group has focused on quality in everything it does. To LEGO Toys, quality means product quality and ethical values of a high standard. These matters establish a relationship of trust between consumer and company. The trust that the outside world displays towards the LEGO Toy Group has been achieved by refusing to compromise on quality - whether product quality or responsibility towards employees, customers, suppliers, consumers or the local environment.
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